The Cooper Point Journal: 2011-2012 Advertising Information & Rates

Advertising Representatives

Business Manager: Eric Spahr
Associate Business Manager: Ray Campbell

To send mail by US Postal Service, Express Mail, Fed Ex, UPS, etc.

To send mail by US Postal Service,
Express Mail, FedEx, UPS, etc.
Cooper Point Journal
The Evergreen State College
2700 Evergreen Parkway NW
CAB 3rd Floor Room #332

Our History

Since the organization's inception in October 1971, students of the Cooper Point Journal have compiled contributions from Evergreen students at large to create the weekly newspaper, Cooper Point Journal. The CPJ organization exists to produce a newspaper by and for students of The Evergreen State College, which offers CPJ organization members the opportunity to learn through experience about fulfilling responsibilities, working cooperatively and managing the challenges of producing a responsive and responsible publication. Advertising dollars fund these learning opportunities.

Our Future

The Cooper Point Journal is moving from a print to a web-focused media. This is a chance for students to change with the times, as it provides new learning opportunities for igh demand skills. Web also helps the CPJ do it's part o reduce paper consumption. Everyday the CPJ will be updating its news website with multimedia content and 24/7 access, giving advertisers an opportunity to not only reach audiences more effectively, but also join the CPJ in the future of advertising in the digital age. The CPJ can be accessed online at www.cooperpointjournal.com.

Deadlines

Web-ready advertisements that need no alteration can be posted within a 24-hour period.
Web advertisements that do need alteration will be decided accordingly with client.

Ad Design Requirements

Dimensions
Web Page - 960 pixels wide
Ad Sizes
Banner - 728x90 pixels
Box - 300x250 pixels
Rectangle - 300x100 pixels
Half Page - 300x600 pixels
Format .jpg/.jpeg, .tff/.tiff, .pdf format
Maximum Resolution 300 pixels per inch (dpi)
Maximum File Size 20 kilobytes (KB)
Must Conform to CPJ Dimensions: All ads must conform to the exact width and depth of specified CPJ ad space. The CPJ has the right to alter ad borders to conform to pixel width and depth specified on contract.
Media Variation - The CPJ does not currently accept ads that are animated or use audio.
Maximum Text Characters - 100 characters.

Rates

Open Rate - Applies to all advertisers not applicable for other rates.

Community Service Rates - For non-profit organizations/cooperatives. Does not apply to local, State or federal governments or agencies, other colleges or credit unions. Advertisers, at the time a contract is prepared, must provide the nine-digit UBI number issued by the state to certify non-profit status. No discounts apply.

TESC Rates - Pre-payment required; Advertisers paying with a TESC Inter-Organization Transfer form must sign a CPJ-provided IOT before publication of ads. No discounts apply.

TESC S&A - Available exclusively for the S&A Board, S&A -recognized/or -funded student organizations and the Student Activities Administration.

TESC General - Available to currently enrolled student and TESC offices, services and programs. Students must be enrolled for four or more credits in a quarter.

TESC Business - available to campus businesses.

Ad & Rate Policy

For 2011-12, the Cooper Point Journal does not accept advertising pertaining to:
adoption/donor/surrogate services
X-rated movies
any illegal products or services
abortion rights
online gambling/gaming
nanny services
dating/personal services
ticket scalping
mail order solicitation
900 numbers military recruitment
chain letters
adult entertainment
term papers
drug paraphernalia
credit crads
envelope stuffing
stimulants
tobacco products
fire arms
alcohol products
opinion

Advertising from Pacific Northwest businesses will be reviewed on a case-by-case basis. The CPJ business manager makes all final decisions regarding advertising.

Ad & Rate Policy

• Acceptability The Cooper Point Journal reserves the right
to refuse to publish any advertising that is deemed to adversely
affect its integrity and credibility as a source of truthful and
accurate information, is in conflict with the mission and the
Social Contract of The Evergreen State College or that could be
deemed detrimental to Evergreen students or community.

• Net All rates are net, non-commissionable.

• Rate Changes Except for special promotions, space is
sold only at the rates published here unless the CPJ notifies
advertisers in writing 30 days prior to changes.

• Effective All 2011-2012 CPJ rates, terms and policies published
here are effective beginning September of 2011 and ending June
of 2012, and apply to all CPJ print and online advertising.

• Indemnify In consideration of the CPJ accepting an ad for
publication, advertisers and ad agencies will indemnify and defend
the Cooper Point Journal against all loss, liability, damage and
expense of whatsoever nature arising out of the copying, printing
or publishing of its advertisement including without limitation
reasonable attorney fees resulting from claims or suits of libel,
violation of rights or rights of privacy, unfair competition, unfair
trade practice and infringement of trademarks, trade names,
patents, copyright, and property rights.

• No Position Guarantee The CPJ honors position requests
when possible.

• Delivery Delays The CPJ shall not be liable for rain, sleet,
snow, wind or any other circumstance which in any way may
slow or prevent distribution of the CPJ.

• Changes in Ad Design If the advertiser wants to change the
ad design, the advertiser must allow five (5) business days for
changes to occur.

AD Design Requirements
Online

• Dimensions
Web page 960 pixels wide

• Ad Sizes
Banner 728x90 pixels
Box 300x250 pixels

Rectangle 300x100 pixels

Half Page 300x600 pixels

• Format .jpg/.jpeg, .tff/.tiff, .pdf format

• Maximum Resolution 300 pixels per inch (dpi)

• Maximum File Size 20 kilobytes (KB)

• Must Conform to CPJ Dimensions: All ads must conform to
the exact width and depth of specified CPJ ad space. The CPJ
has the right to alter ad borders to conform to pixel width and
depth specified on contract.

• Media Variation The CPJ does not currently accept ads that
are animated or use audio.

• Maximum Text Characters 100 characters